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If Not an Experience, Then What?™

In a world of constant scroll, swipe, and skip, attention isn’t given, it’s earned. And the best way to earn it? Build moments worth sharing.

The next competitive advantage isn’t speed or scale — it’s the experiences you design. Because when you get the moment right, the impact multiplies.

We’re surrounded by more content, marketing, and messages than ever before—yet most of it vanishes. Messages blur. Events fade. Brands are forgotten.

The problem isn’t a lack of communication. It’s a lack of connection.

Today, attention is harder to earn and more valuable than ever. Whether you’re trying to reach customers, engage your team, or lead through change, the old playbook isn’t enough. Because people don’t remember everything you say. They remember how you made them feel.

This keynote offers a new way to think about connection, built around one core question:
If not an experience… then what?™

You’ll explore the Experience Amplifier™, a five-pillar framework used by brands, leaders, and creators to design moments that are felt, shared, and remembered. From immersive activations to everyday interactions, you’ll learn how to spark emotion, earn attention, and move people to action—in a way that feels real, repeatable, and powerful.

Because when you build moments worth sharing, everything changes.

Scott's 40th Birthday

1

Emotion

Make them feel something.
2

Surprise

Break expectations.
3

Agency

Let them shape it.
4

Alignment

Make it matter.
5

Momentum

Design for what's next.

Ready to see how this applies to your world?

This is the framework I use with Fortune 500s, immersive trail design, and everything in between.

Request the Framework

What You'll Walk Away With

This isn’t just theory. It’s a mindset and a model you can apply Monday morning.

1

A proven framework for designing more memorable experiences

The Experience Amplifier™—five pillars to consistently create moments that stick, scale, and spread.
2

A deeper understanding of what makes an experience “work”

Why some moments fade instantly… and others become stories people tell for years.
3

Tools to hack human psychology (ethically)

Learn how emotion, surprise, and agency drive engagement, and how to design for them with intent.
4

A method to turn everyday interactions into unforgettable experiences

Whether it’s an email, a pitch, or a product launch—learn how to layer emotion, surprise, and momentum into your work.
5

The tools to capture attention and spark word of mouth

Build moments worth sharing and ensure your audience doesn’t just listen, they lean in.

Whether you're building a brand, leading a team, or rethinking engagement, this talk delivers tools you can use right away.

Let's Talk

If you design experiences, lead teams, or shape strategy—this talk is built for you.

A Brand or Marketing Leader

Looking to break through the noise and build deeper emotional connection with your audience.

Part of a Sales or Strategy Team

Needing tools to create more meaningful moments across the buyer journey — and move from pitch to participation.

Event or Experience Pro's

Focused on delivering activations that not only look good, but are remembered, shared, and talked about long after.

An Innovation or Product Lead

Searching for new ways to build connection into every layer of what you make — from product launch to brand ritual.

A Business Leader Rethinking Engagement

Facing internal culture challenges, customer churn, or attention drift — and ready to reimagine what impact looks like.

Trusted By Brands That Know Experience Matters

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“I just wanted to say I really enjoyed your presentation at the event this week. I've seen hundreds of presentations on the topic of "experience" but none that were able to break it down to it's core elements to show how to create, measure and improve experience. The examples you used to help tell the story were spot on and made the overall message easy to follow, especially those that were way outside of our industry's scope. I felt like everyone I spoke with had something they took away from your presentation which is an obvious sign of a job well done.”

Sean KozlowskiTechnical Sales Manager

“Loved your presentation at the event. Your approach to these experiences I thought was interesting and the data to back it up just drives the point home. Would love to connect to better understand how you bring content to life.”

Justin LachovskyBusiness Development

“It was a pleasure to meet you at the Mix and Mingle yesterday. I really enjoyed your presentation and love the 5 pillars of an experience. The projects you presented were very interesting and really hit home.”

Howie ThompsonPresident

“Was at the Auxiom Community event this morning. Great presentation. Looking forward to taking my family to check out your Glenlore Trails experience!”

Derek KrauseVice President, Commercial Banking @ JPMorgan
Meet Scott

Creating moments that matter.

Scott Schoeneberger designs experiences that spark something real — a smile, a sense of wonder, a moment that lasts.

He’s the Managing Partner at Bluewater, a nationally recognized experiential agency and AV powerhouse, and the Co-Founder of Glenlore Trails — a wildly successful immersive night walk that draws hundreds of thousands of guests each year.

For the past two decades, Scott has helped brands, teams, and creators craft moments that cut through the noise — from corporate town halls to multimillion-dollar activations. Whether it’s a concert arena or a quiet wooded trail, he knows how to turn a space into a story people carry with them.

He speaks from real-world experience, backed by a proprietary framework and a belief that the best experiences shouldn’t just grab attention — they should create connection.

Your turn to make a move.

Grab the framework. Book a keynote. Subscribe to the newsletter. Or just reach out and say hi. Wherever you go from here, you'll be glad you did.