Keynote Speaker · Advisor · Author
If it’s not an experience, it’s just noise.
Most meetings, messages, campaigns, and customer moments disappear almost as soon as they happen.
Scott Schoeneberger helps leaders design moments people actually feel, remember, and carry forward. Built from more than twenty years creating live events, immersive attractions, brand activations, and customer experiences, his keynote introduces the Experience Amplifier™, a practical five-part framework for earning attention without begging for it.
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Keynote Speaking
A keynote for teams whose moments need to matter.
If Not an Experience, Then What?™
Most organizations aren't short on ideas, content, or communication. They're short on attention.
Meetings blur together. Campaigns disappear. Customer interactions feel transactional. Internal initiatives lose energy before they take hold. The problem is not that teams are not trying hard enough. The problem is that too many moments are designed to be seen, but not felt.
In If Not an Experience, Then What?™, Scott shows audiences how to use the Experience Amplifier™ to diagnose why some moments stick while others fade — and how to design for emotion, surprise, agency, alignment, and momentum in the work they already do.
A Diagnostic Lens
A practical way to spot where an experience is thin, generic, or forgettable, and where to intervene first.
The Five Design Forces
Emotion, Surprise, Agency, Alignment, and Momentum applied to meetings, sales conversations, customer journeys, brand moments, and internal events.
Moments That Carry Forward
A new way to turn ordinary touchpoints into moments people remember, retell, and act on.
The Framework
The Experience Amplifier™
After producing more than 1,500 events and experiences, the same forces kept appearing in every moment that stuck, and every moment that didn't. The Experience Amplifier™ is a five-part framework for designing moments people care about, remember, and carry forward.
Emotion
Emotion is the first filter. Before anyone consciously decides what to think about your message, they've already felt something about it.
Surprise
Surprise doesn't have to be spectacular. It just has to be unexpected enough to interrupt the pattern and bring attention back online.
Agency
When people contribute to something, their relationship to it changes. Participation doesn't just increase engagement: it increases perceived value.
Alignment
The strongest experiences make the message easier to feel, not just easier to understand. Every detail either reinforces the story or quietly works against it.
Momentum
The best experiences don't end when the moment ends. They create stories, behaviors, and energy that continue - and that's by design, not accident.
What audiences are saying.
Scott brings the perspective of a builder and operator — combining practical insight with energy audiences remember.
“Was at the Auxiom Community event this morning. Great presentation. Looking forward to taking my family to check out your Glenlore Trails experience!”
Derek Krause
Vice President, Commercial Banking — JPMorgan
“Loved your presentation at the event. Your approach to these experiences I thought was interesting and the data to back it up just drives the point home. Would love to connect to better understand how you bring content to life.”
Justin Lachovsky
Business Development
“It was a pleasure to meet you at the Mix and Mingle yesterday. I really enjoyed your presentation and love the 5 pillars of an experience. The projects you presented were very interesting and really hit home.”
Howie Thompson
President
About Scott
I don’t just talk about experiences. I build them.
20+
Years in the
industry
industry
1,500+
Events &
engagements
engagements
3
Successful
exits
exits
I’ve spent the last twenty years in rooms where the experience has to work.
Not “work” as in getting a few nice comments on a survey. Work as in the client renews, the guest comes back, the audience remembers it a year later when someone asks for an example.
That work lives at Bluewater, the experiential agency I help lead, where we’ve designed and delivered thousands of live events, brand activations, and interactive environments for some of the world’s most recognized organizations.
And it lives at Glenlore Trails, the immersive outdoor night walk I co-founded in Michigan, which now welcomes more than 100,000 guests each season.
I didn’t set out to build a framework. I set out to answer the question that kept showing up in every project, every debrief, and every honest conversation afterward:
What actually made that one work?
The Experience Amplifier™ is what twenty years of asking that question looks like when the pattern finally becomes clear.
Bluewater
Glenlore Trails
The Spark
Experience Amplifier™
If It's Not an Experience,
It's Just Noise
It's Just Noise
Cover Reveal Coming 2026
📗 Coming 2026
The Book
The framework. The proof. The playbook.
The Experience Amplifier™ started as a keynote. Now it’s becoming a book — a practical guide for leaders, marketers, and experience designers who believe that how something feels is as important as what it does. Built on twenty years of building real experiences, not just talking about them.
Be first to know when it drops.
Sign up for notifications on release.
Advising & Consulting
Founder-level counsel for teams building experiences that have to matter.
Most of the teams I work with aren't short on talent or intention. They're short on a clear lens for why some moments land and others disappear without a trace.
These aren't communication problems. They're experience design problems. And they're solvable.
Framework Workshop
Apply the Experience Amplifier™ to your own work.
A half-day or full-day working session where we take the framework off the page and put it against something real — a customer journey, an internal event, a brand activation, a product launch. Teams leave with a different way of seeing the moments they create, and a specific plan for what to change. Often paired with the keynote.
Explore Workshops →
Experience Strategy Sprint
Find the friction. Sharpen the idea. Design what happens next.
A focused strategy engagement that uses the Experience Amplifier™ to evaluate a specific journey, event, brand moment, or business challenge — then turns the findings into a practical roadmap your team can act on.
Start a Strategy Sprint →
Fractional CXO
Ongoing experience leadership without adding a full-time executive.
For organizations that need senior thinking over time, not just a one-time workshop. I work as a strategic partner on the moments that define how people experience your brand, your culture, or your product, and I stay until it's actually working.
Discuss Fractional Leadership →
The Spark
A spark is small. Until it spreads.
The Spark explores leadership, creativity, gratitude, and experience through short stories and practical challenges. It is built on a simple belief: sometimes one idea, one word, or one act of encouragement is enough to light something in someone else.
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