A bit abstract, but

always intriguing.

Marketing has always felt like the perfect balance of sales and creativity, psychology and strategy. Done right it’s exhilarating. However for many of us, especially those within small to mid-size businesses, marketing is often treated as a necessary evil. A support role rather than a strategic initiative.

To add insult to injury the internet has made it so easy to create and distribute content for virtually no cost with the allure of going “viral” that content tends to become both the focal point, and only campaign for many marketing teams. This approach can quickly turn your marketing efforts into a check list activity, rather than a chance to flex your muscle for big wins that are fun for both your prospects and your employees.

Good marketing is about the reaction it gets from your prospects. If you’re ready to explore ideas that aren’t a traditional format and shake things up a bit, you’re in the right place.

Do you feel like..

 You’re just going through the motions?

 Your marketing is just blending in?

 You know you could be doing better?

Lay down a challenge!

How can I help? I love to solve complex problems – the kind that typically get standard responses. Below are a few of the questions that my team have helped answer through different types of non-traditional marketing efforts. 

  • How can I get more foot traffic into my store?
  • How can I just magically get my target customer on the phone?
  • Can we get our prospects attention in a way they won’t ignore our next call?
  • How can we stand out at our next trade show?
  • How can we impress a really important customer at an upcoming pitch?
  • How do I get my sales team to tell a consistent story?

I've curated unique programs for hundreds of brands. Here's a few.

What does this look like? Here are a few examples.

Perfect Pitch; a theatrical presentation

February 8, 2020

Kaiyacaster; custom built guitar mailer

August 20, 2019

Google Orb; innovation in marketing

June 10, 2014

Let’s ditch the status quo.

If you’re ready to turn your marketing efforts into a strategic weapon, the kind your target customers and your competition won’t see coming – let’s chat.