Marketing has always felt like the perfect balance of sales and creativity, psychology and strategy. Done right it’s exhilarating. However for many of us, especially those within small to mid-size businesses, marketing is often treated as a necessary evil. A support role rather than a strategic initiative.
To add insult to injury the internet has made it so easy to create and distribute content for virtually no cost with the allure of going “viral” that content tends to become both the focal point, and only campaign for many marketing teams. This approach can quickly turn your marketing efforts into a check list activity, rather than a chance to flex your muscle for big wins that are fun for both your prospects and your employees.
Good marketing is about the reaction it gets from your prospects. If you’re ready to explore ideas that aren’t a traditional format and shake things up a bit, you’re in the right place.
