Keynote Speaker · Advisor · Author
If it’s not an experience, it’s just noise.
A high-energy keynote for leaders who need to earn attention, create connection, and build momentum. Built around the Experience Amplifier™ — five practical forces that help teams design moments people feel, remember, and share.
Earn attention. Create connection. Build momentum.
CLIENTS & AUDIENCES
Keynote Speaking
A keynote that changes how teams see the moments they create.
If Not an Experience, Then What?™
A high-energy, story-driven keynote built around the Experience Amplifier™ — five forces that help leaders turn ordinary interactions into moments people feel, remember, and share.
The Experience Amplifier™
The Experience Amplifier™ gives your audience five simple forces they can use to evaluate, improve, and design moments people actually remember.
The science behind why moments stick
Scott connects emotion, surprise, agency, alignment, and momentum to how people pay attention, form memories, participate, and spread ideas.
A practical lens your team can use the next day
From sales pitches and customer journeys to events, culture, and brand moments, audiences leave with a simple way to spot what’s ordinary — and turn it into something worth remembering.
The Framework
The Experience Amplifier™
Five forces that help teams turn attention into emotion, emotion into connection, and connection into momentum.
Emotion
Move people. Create feelings that stick.
Surprise
Break patterns. Spark attention.
Agency
Invite participation. Give choice and voice.
Alignment
Connect to what matters most.
Momentum
Build energy that carries forward.
What They're Saying
The experience speaks for itself.
“Was at the Auxiom Community event this morning. Great presentation. Looking forward to taking my family to check out your Glenlore Trails experience!”
Derek Krause
Vice President, Commercial Banking — JPMorgan
“Loved your presentation at the event. Your approach to these experiences I thought was interesting and the data to back it up just drives the point home. Would love to connect to better understand how you bring content to life.”
Justin Lachovsky
Business Development
“It was a pleasure to meet you at the Mix and Mingle yesterday. I really enjoyed your presentation and love the 5 pillars of an experience. The projects you presented were very interesting and really hit home.”
Howie Thompson
President
About Scott
I don’t just talk about experiences. I build them.
20+
Years in the
industry
industry
1,500+
Events &
engagements
engagements
3
Successful
exits
exits
Scott Schoeneberger is the Managing Partner of Bluewater, an experiential agency blending strategy, creative, technology, production, and audiovisual design to build high-impact experiences for brands, agencies, and audiences. He is also the Co-Founder of Glenlore Trails, an immersive outdoor night walk that welcomes more than 100,000 guests each season.
His work sits at the intersection of storytelling, technology, attention, and human behavior. Not as theory, but as something tested in front of real people, in real spaces, with real stakes.
The Experience Amplifier™ was forged through that work and now shapes his keynote, advisory work, and forthcoming book. It gives leaders a practical way to turn ordinary moments into experiences that earn attention, create connection, and build momentum.
Bluewater
Glenlore Trails
The Spark
Experience Amplifier™
If It's Not an Experience,
It's Just Noise
It's Just Noise
Cover Reveal Coming 2026
📗 Coming 2026
The Book
The framework. The proof. The playbook.
The Experience Amplifier™ started as a keynote. Now it’s becoming a book — a practical guide for leaders, marketers, and experience designers who believe that how something feels is as important as what it does. Built on twenty years of building real experiences, not just talking about them.
Be first to know when it drops.
Sign up for notifications on release.
Advising & Consulting
Founder-level counsel for teams building experiences that have to matter.
Strategic partnership for brands, leadership teams, and experience-led businesses that want to earn attention, create connection, and build momentum with the people they serve.
Framework Workshop
Apply the Experience Amplifier™ to your own work.
A half-day or full-day working session that helps teams use the Experience Amplifier™ to rethink customer journeys, employee experiences, sales moments, events, and brand activations. Often paired with the keynote.
Explore Workshops →
Experience Strategy Sprint
Find the friction. Sharpen the idea. Design what happens next.
A focused strategy engagement that uses the Experience Amplifier™ to evaluate a specific journey, event, brand moment, or business challenge — then turns the findings into a practical roadmap your team can act on.
Start a Strategy Sprint →
Fractional CXO
Ongoing experience leadership without adding a full-time executive.
Founder-level strategic guidance for teams that need senior experience thinking, creative clarity, and momentum over time. Ideal for organizations shaping customer experience, employee experience, innovation, brand strategy, or new experience-led growth.
Discuss Fractional Leadership →
The Spark
A spark is small. Until it spreads.
The Spark explores leadership, creativity, gratitude, and experience through short stories and practical challenges. It is built on a simple belief: sometimes one idea, one word, or one act of encouragement is enough to light something in someone else.
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